IBM's First Ever Live Web Broadcast Conference on Massively Multiplayer Online Games

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Wednesday, June 22, 2005

Is Roland Garros becoming an MMOG ?

You probably saw it. Over 1,500,000 surfers opened it and 28,000 online players joined this new MMOG!
To celebrate its 20 years of partnership with Roland Garros, IBM offered surfers a free MMOG, allowing them to enter a clay court and challenge each other. During the game, players could keep an eye on the real tournament scoreboard. After about 6 minutes of playing, lots of players eventually stayed on the site to chat with their opponent.
How to play? Put the mouse over the expanding Flash banner and play! Where to find the banner? On the most popular french websites... and during the tournament! This was a 2 week long operation designed by Ogilvy for IBM and it was a great success.
A new kind of MMOG is born, called "Advergaming", half advertising, half gaming! I'm sure we will see it again, soon. Don't you think?

Hurry up! You can still play the game until end of June at
http://rglive.serving-sys.com/ibm/rg.html !!!!!!

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